NBCUniversal’s Peacock streaming service has expanded its availability through a major deal with Amazon, bringing Peacock — including its ad-free Premium Plus tier — to Amazon Prime Video Channels in the U.S. This partnership allows Prime members to subscribe to Peacock directly through the Prime Video app, simplifying access and billing. While existing distribution through Fire TV and Peacock’s app remains unchanged, this move enhances streaming convenience and strengthens the collaboration between two major media platforms. For viewers, it means easier access to NBCUniversal’s library of series, movies, and live sports, all within the familiar Prime Video ecosystem.
Peacock Expands to Amazon Prime Video in Comcast–Amazon Deal
Peacock Now on Prime Video Channels
In a strategic move, NBCUniversal (owned by Comcast) partnered with Amazon to bring Peacock to Prime Video Channels in the United States. The agreement allows Prime members to subscribe to Peacock Premium Plus, the ad-free tier, directly through their Prime Video account. This integration simplifies access, consolidates billing, and makes Peacock content easier to discover within the Prime Video ecosystem.
Peacock Premium Plus offers ad-free streaming of NBCUniversal shows, movies, sports, and original programming, giving subscribers a complete Peacock experience within Amazon’s interface.
Existing Access Remains Intact
The deal does not replace existing Peacock access. Viewers can still use Peacock’s dedicated app, Amazon Fire TV, Comcast Xfinity X1, or Xumo devices to watch content. Prime Video integration is simply an additional, convenient option.
Additionally, the arrangement maintains existing Universal Pictures movie distribution rights, allowing users to buy or rent films via Prime Video.
Benefits for Viewers
Simplified Streaming for Prime Members
Prime members can now access Peacock Premium Plus without downloading a separate app. This brings several advantages:
- Centralized streaming: All content is available through the Prime Video interface.
- Simplified billing: Peacock subscription charges appear alongside Amazon billing.
- Improved discoverability: Peacock content can be found through Amazon’s search, recommendations, and curated lists.
This integration reflects Amazon’s focus on convenience and an all-in-one streaming experience.
Subscription Costs and Options
Peacock Premium Plus through Prime Video Channels is priced at $16.99 per month or $169.99 per year, granting subscribers full access to NBCUniversal’s content library without ads.
It is important to note that Peacock Premium Plus is an add-on; it does not come included with a standard Amazon Prime membership.
Content Available via Peacock on Prime Video
Subscribers gain access to:
- NBCUniversal TV series and Peacock originals
- Universal Pictures films available for streaming
- Live sports, including NFL games and other events
- News and entertainment programming
This partnership effectively expands the streaming choices for Prime members and enhances NBCUniversal’s reach.
Why the Deal Is Significant
Collaboration Over Competition
The Peacock–Prime Video agreement illustrates a growing trend of collaboration in the streaming world. Rather than competing in isolation, major platforms are integrating content to improve accessibility and convenience.
This approach benefits viewers by reducing friction between services while boosting the visibility of both Peacock and Prime Video content.
Reducing Fragmentation for Consumers
Fragmentation has long been a challenge for streaming subscribers, with multiple apps and accounts required to access different content. By incorporating Peacock into Prime Video Channels, viewers can manage subscriptions, discover content, and stream from a single interface, reducing complexity and enhancing the overall user experience.
Sports and Live Event Integration
Peacock also offers a robust lineup of live sports and events. Through Prime Video, subscribers can more easily access NFL games, NBA content, and other live programming available on Peacock, all while keeping Amazon’s exclusive sports content like Thursday Night Football intact.
This integration may attract sports fans seeking comprehensive coverage in one location and encourages bundling multiple content types under a single platform.
Who Benefits Most from the Deal
Streamers Seeking Variety
Prime members who watch a mix of TV shows, movies, and live events can now access Peacock content directly in Prime Video, making it easier to discover and enjoy NBCUniversal content.
Users Prioritizing Convenience
For those who prefer Amazon’s ecosystem, this integration eliminates the need to download separate apps, remember multiple logins, or manage separate bills.
Fans of NBCUniversal Content
Viewers interested in NBCUniversal originals, news, or live sports will benefit from simplified access and bundled discovery through Prime Video.
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How to Subscribe to Peacock via Prime Video
Step-by-Step Guide
- Open the Prime Video app on your device.
- Navigate to Prime Video Channels.
- Search for Peacock Premium Plus.
- Select the subscription and add it to your account.
- Confirm billing through Amazon and start streaming Peacock content directly within Prime Video.
Peacock remains optional, so only those who subscribe through Prime Video Channels will be charged.
Looking Ahead: Implications for the Streaming Industry
This partnership may signal a new wave of streaming collaborations, where major services integrate rather than compete in isolation. We may see more bundled content, combined billing options, and shared access points that simplify the streaming landscape for consumers.
For now, the Peacock–Prime Video deal provides a model of how services can collaborate while maintaining brand identity and exclusive content rights. It benefits both providers and viewers by enhancing convenience, accessibility, and visibility.
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FAQs
Is Peacock included with Amazon Prime?
No, Peacock Premium Plus is an optional add-on subscription through Prime Video Channels. Standard Prime membership does not include Peacock.
How much does Peacock Premium Plus cost on Prime Video?
Approximately $16.99 per month or $169.99 per year.
Can I still use the standalone Peacock app?
Yes, you can continue using Peacock independently on Fire TV, Xfinity X1, Xumo, or Peacock’s app. Prime Video integration is just an additional option.
Will Peacock content appear in Prime Video recommendations?
Yes, once added, Peacock content is discoverable through Prime Video search, recommendations, and curated lists.
Does this deal affect Universal movie rentals/purchases?
No, existing rights to buy or rent Universal Pictures films through Prime Video remain unchanged.
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I’m Atul Kumar, founder of Cine Storytellers and an entertainment creator with 5+ years of experience. I cover films, celebrities, music, and OTT content with a focus on accurate, ethical, and engaging storytelling. My goal is to bring readers trustworthy entertainment news that informs, inspires, and goes beyond gossip.
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