Summary
Janet Caperna, former assistant to Cameron Diaz and current star of The Valley, shared surprising details about working for the Hollywood icon. She praised Diaz’s deep involvement in her organic wine brand Avaline, which now generates over $33 million annually. Caperna also offered insight into the respectful and empowering work environment Diaz created, highlighting her as a hands-on entrepreneur, devoted mom, and grounded celebrity.
In a rare and candid reveal, Janet Caperna, former personal assistant to Hollywood star Cameron Diaz, has opened up about her experience working alongside the Charlie’s Angels icon — and her comments are turning heads in both the entertainment and business worlds.
Now starring in Bravo’s hit reality series The Valley, Caperna shared insights about Diaz’s personal and professional life during an interview with Page Six’s Virtual Reali-Tea podcast — and what she had to say might just change how you see the A-lister.
Cameron Diaz’s Work Ethic: Behind the Avaline Empire
One of the biggest revelations from Caperna was just how hands-on and passionate Diaz was about her organic wine brand, Avaline.
- Co-founded in 2020 with entrepreneur Katherine Power
- Now earns $33+ million annually
- Ranked as the 112th largest wine brand in the U.S.
- Features organic wines from Italy, France, and Spain
Caperna said, “Working on Avaline was a privilege. Cameron really poured herself into the brand. She’s smart, strategic, and surprisingly humble.”
Her testimony debunks the myth of celebrities as mere figureheads, showing Diaz as a dedicated businesswoman and creative force behind Avaline’s growing success.
Cameron Diaz: Mother, Mogul, and Hollywood Comeback Queen
Since stepping away from Hollywood in 2014 and announcing her retirement in 2018, Diaz has focused on motherhood and entrepreneurship. Married to Good Charlotte’s Benji Madden, she is now a mother of two — daughter Raddix and son Cardinal.
But fans were thrilled when she returned to acting in Netflix’s 2025 action-comedy Back in Action, co-starring Jamie Foxx.
According to Caperna:
“Cameron balances it all so well — family, business, and even a comeback. She doesn’t do anything halfway.”
A-List Assistant Culture: Support Systems & Secrets
Janet also shed light on what it’s like to be an assistant in Los Angeles — particularly to someone as influential as Cameron Diaz. She revealed that:
- Assistants across L.A. often form private support networks
- They trade recommendations for trusted vendors, stylists, and household staff
- Diaz was known to treat her team with respect and kindness, a rarity in Hollywood
Caperna’s comments contrast sharply with tales of celebrity diva behavior — instead portraying Diaz as grounded, focused, and genuinely appreciative of those who support her.
Diaz’s Legacy: Reinvention Over Fame
From rom-com queen to wellness entrepreneur and now returning actress, Cameron Diaz’s evolution is one of Hollywood’s most inspiring transformations. What makes this story stand out isn’t scandal — it’s the authenticity.
Whether she’s leading a wine company, raising her children, or stepping back in front of the camera, Cameron Diaz continues to do it all — and do it on her terms.
Why This Story Matters
- Shows the real power behind celebrity-owned brands
- Promotes the rise of clean, organic products in mainstream markets
- Offers a refreshing look at motherhood in modern Hollywood
- Humanizes an actress often kept out of the spotlight
Also Read : Ariana Grande Joins ‘Meet the Parents’ Franchise: What We Know So Far
Final Takeaway
Cameron Diaz isn’t just a beloved actress — she’s a business-savvy mother, industry disruptor, and role model for reinvention. Thanks to the respectful transparency of her former assistant Janet Caperna, we now have a clearer, more inspiring look into the real woman behind the red carpet.
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